As global interest in athletics wavers post-Olympics, experts debate strategies to capture a larger audience. With innovations in event formats and enhanced digital engagement, stakeholders aim to revitalize the sport’s appeal year-round.
Source link : https://athletism.info/athletics-news/can-athletics-win-a-big-audience-outside-the-olympics-financial-times/
Author : Caleb Wilson
Publish date : 2025-04-02 12:03:00
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