Source link : https://motorsports.best/2025/10/02/nascar/why-nascar-chose-a-hybrid-approach-to-its-7-7-billion-tv-rights-deal/
NASCAR has opted for a hybrid model in its $7.7 billion TV rights deal, blending traditional broadcasting with streaming platforms. This strategy aims to reach wider audiences and enhance viewer engagement in an evolving media landscape.
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Author : Jackson Lee
Publish date : 2025-10-02 23:32:00
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