Sabalenka’s ‘custom’ Nike dress loses exclusivity as qualifier wears it at US Open

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Sabalenka’s ‘custom’ Nike dress loses exclusivity as qualifier wears it at US Open

Source link : https://tennis-info.net/sabalenkas-custom-nike-dress-loses-exclusivity-as-qualifier-wears-it-at-us-open/

In a‌ surprising ⁤turn of events at the US Open,Aryna Sabalenka’s signature nike ​dress,which ⁤was ⁤designed exclusively for⁣ the Belarusian star,has lost its aura of exclusivity. ⁣Qualifier⁢ Alycia Parks stepped onto the ​court wearing the same striking ensemble, ⁢raising ⁤questions about branding, athlete sponsorship, and the fine line⁣ between personal identity and commercial representation​ in professional sports. As fans and players alike react to this⁤ unprecedented fashion crossover, the‌ incident highlights the complexities of athletic apparel in a competitive landscape, where ‍trademark styles can quickly become accessible ​to ⁣rising ⁢talents from the ranks of professional tennis. This unexpected sartorial ‌twist not only underscores the evolving dynamics of sportswear marketing but also opens the discussion about ⁣originality⁤ and the meaning of personal branding​ within the world of elite athletics.

Sabalenka’s Custom…

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Author : Victoria Jones

Publish date : 2025-08-24 16:11:00

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