Motorsports in Nigeria were once just about the thrill of speed and competition, with little attention paid to the fashion that often accompanies this adrenaline-fueled world. Fans were left with no option but to look abroad for gear that matched their passion. But today, motorsport fashion is taking on a distinctly Nigerian identity, thanks to Gabriel Oshikoya Oluwatosin, popularly known as Gabriel Tosh.
As the founder of Gabriel Tosh Luxury, Oshikoya has built a brand that blends speed, resilience, and accessible luxury. “My dream is to have one Gabriel Tosh product in every Nigerian home,” he said, his voice reflecting both determination and vision. Starting his fashion journey in 2006 with ₦200 charges to customise T-shirts, Oshikoya has transformed his passion into a thriving enterprise that now offers wears priced as low as ₦80,000, compared to the ₦400,000 price tags of similar luxury brands.
Making Motorsports Fashion Accessible in Nigeria
Motorsport fashion is more than apparel. It is a lifestyle that speaks to risk, adventure, and individuality. Yet, in Nigeria, motorsport enthusiasts have long felt overlooked by the local fashion scene. Gabriel Tosh Luxury is changing that narrative. “Motorsport has always been my thing,” Oshikoya said in an interview with IFEOMA OKEKE-KORIEOCHA. “While many Nigerian motorsport fans buy international brands, we are creating a homegrown line that reflects our identity and style.”
The brand’s designs cater to those who love the thrill of speed but also appreciate the balance of discipline inherent in motorsports. From sleek jackets to racing-inspired pants and motocross tees, Gabriel Tosh Luxury bridges the gap between motorsport enthusiasts and casual fashion lovers. “You don’t need to own a fast bike or car to enjoy motorsports. Wearing our designs lets you live the thrill,” he said.
Fortis Elite: A Bestseller with a Message
One of the brand’s standout pieces, the “Fortis Elite Jersey”, has sold over 5,000 units and resonates deeply with Nigerians. Designed during a challenging period for the country, the jersey is more than just a garment. “It is a symbol of resilience,” the founder said. “On the sleeve, you will see the words ‘blood, sweat, and goosebumps.”
The name Fortis, which means “strong” in Latin, encapsulates the spirit of Nigerians who persevere through hardship. “Every piece has a story behind it,” Oshikoya said. “It has a message, a connection to something greater.”
Building a Community Around Speed and Style
Oshikoya’s passion for motorsports extends beyond fashion. As a power biker, street racer, and Formula 1 enthusiast, he is deeply embedded in Nigeria’s motorsport culture. Through events like Shop and Rave, which he organizes, Oshikoya fosters a sense of community among young Nigerians who share a love for speed and fashion.
Discipline and Creativity: Keys to Success
Oshikoya’s journey from selling and customisinf T-shirts as a university student to leading a luxury brand is an evidence of discipline and resilience. “While in university, I would travel to Lagos at dawn to source materials and make it back for 9 a.m. lectures. I couldn’t afford to miss class,” he recalled.
This dedication has shaped the ethos of Gabriel Tosh Luxury. Initially branded as Hosh and Tosh, the business has evolved into a creative powerhouse. Today, it operates from a fav story in Ojuelegba and a five-bedroom duplex in Ogudu, Lagos, designed to ensure a serene and distraction-free environment for creativity. “Creativity thrives in calmness,” he said.
Designing with Purpose
For Oshikoya, every design begins with the customer. “For instance, when designing a vintage car collection, I ask—who’s the target? What would they wear?” he shared. “This kind of collection often feature retro-inspired prints, lightweight fabrics, and timeless designs that combine nostalgia with modern aesthetics.”
Collaboration and research are central to Oshikoya’s creative process. “I’m a deep thinker and curious about people’s ideas. I tap into others’ knowledge to refine my designs,” he said. This approach has kept Gabriel Tosh Luxury innovative and relevant in a competitive market.
A Vision Beyond Fashion
Gabriel Tosh Luxury is more than just about selling clothes; it is about creating a legacy. “The Nigerian fashion industry hasn’t elevated motorsport fashion, but we are changing that,” Oshikoya said. With roots in African culture and a modern urban twist, the brand aims to gain international recognition while staying true to its Nigerian identity.
Through meticulous research and a talented design team, Oshikoya ensures that every product tells a story. “I’m not just a designer; I’m a storyteller,” he stated. “We are creating a legacy that goes beyond fashion—it’s about pride, freedom, and community.”
A Legacy of Passion and Perseverance
Oshikoya’s love for motorsport dates back to his youth, riding a Suzuki 90 owned by his father’s bricklayer. Today, he remains deeply connected to the biking community, even as he focuses on growing his business. “I took a break to focus on business, but I’ll be back. I can’t leave—it’s part of me,” he said.
From his modest beginnings to building a brand that celebrates Nigeria’s motorsport culture, Oshikoya is not only redefining Nigerian fashion but also building a community that thrives on speed, resilience, and freedom.
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Publish date : 2025-02-21 19:51:00
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